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  • Writer's pictureWorkspace Collective

7 Benefits of Podcasting for Your Business

It's no secret that the popularity of podcasting has skyrocketed in the past 5 years. In the current media landscape, producing one of these digital talk shows has proven to be a very effective marketing tactic. Here are 7 reasons why podcasting can be effective for your business.

1. It's a great way to better your brand

If you want to close gap between your business' presentation and its public image, give podcasting a try. It's a means to build brand awareness among those who aren't familiar with your business, and bridge that gap for those who know you already.

2. Podcasts cut costs.

Because podcasts are delivered digitally, they eliminate costs associated with other forms of communication including postage, printing, and paper. They are easy to archive and updating them is quick and easy.

3. Collecting New Ideas

When you get together with other co-hosts or do research for each episode, this gives you a chance to collect information you may not have noticed before.

4. It could turn into an additional revenue stream

As your own podcast grows, you'll likely receive more opportunities to monetize the broadcast in the form of sponsored content, branded merchandise, affiliate marketing, and host-read ads.

5. Client Connection

Your clients will love hearing from your experiences and might even want to be featured on your podcast. This helps you build a better rapport with your current clients.

6. Internal Company Development

Public speaking can be difficult for members of your team. Having a podcast is a great opportunity to improve your speaking skills when discussing your products and services.

7. It's a value-filled way to drive traffic

The subscriber-based format inherently contributes to a sense of community among your listeners. You can build a loyal following, which can lead to all types of revenue opportunities.

Of course, launching your own podcast could sound like a daunting task if you simply wan to experiment with the medium. Alternatively, you can seek out existing podcasts recorded in your area where your content (and conversation) might be a fit, and find out if you can be featured as a guest. From there, you can gauge your level of comfort with starting a podcast your own.

Did you know Workspace Collective Ocala has a state-of-the-art podcast room?

Our Ocala podcast studio is soundproof, full of cutting-edge podcasting equipment, and available to our members - or for rent to non-members. Contact us today to book our podcast space or for more details.


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